Purina Showcases Benefits of Beneful
Purina launched a campaign in St. Louis today showcasing not only the success of their Beneful line of dog food, but also the men and women who make it and feed it to their own pets.
Drawing attention to the workers at Purina’s factory in Atlanta, the company is working hard to make sure potential consumers know that the people who make the food are also some of its staunchest supporters.
“There are no shortcuts,” says Brandon, an ingredient unloader. “We go above and beyond to make sure you have top-quality dog food. My dogs love it.”
The “I Stand Behind Beneful” campaign is the latest effort to dispel the claims of a class action lawsuit against the Beneful brand. Purina states that the campaign began as an internal movement among workers who use the product, and corporate leaders decided to share this enthusiasm with the general public. Starting with a full page ad in Sunday’s New York Times and featuring digital, print, and television advertisements the campaign is now in full swing, as originally reported by PR Newswire.
To show just how much they care about the integrity of their brand as well as its quality, Purina announced that over 9.5 million households use Beneful every single day. In 2014, a total of 1.5 billion Purina Beneful meals were served to 15 million dogs, the company said.
With an emphasis on community involvement, workplace integrity, and fostering bonds between pets and their owners, Purina is looking to spearhead their ideals as a responsible and considerate dog food manufacturer.