Jose Borghi | The Force Behind Mullen Muwe’s Success
José Borghi of Mullen Lowe Brasil
Jose Borghi is one of the two great minds behind Mullen Lowe, a very successful Brazilian advertising agency. Borghi along with Erh Ray began this company after he had had enough of being employed. With the little savings they had, they started BorghiErh. Years later, Borghi was to buy out Ray’s shares, leaving the total ownership of the company to Borghi. That was back in the year 2006. At this point, Borghi renamed the company to Borghi Lowe. However, Ray continued to serve with him as a president of the company. The company has grown to be one of the most reputable advertising agency in the nation. It has since changed name to Mullen Lowe and was in the recent past acquired by Lowe & Partners and Mullen Group on adsoftheworld.com.
Jose Borghi is a Brazillian entrepreneur born in the town of Presidente Prudente. As a young fellow, Borghi had a very close relationship with his sister. In his high school days, his sister decided to give him a treat to the Castro Neves Theatre to watch a compilation of ads that had received Lions awards. His sister knew that this step would help him in making a decision when choosing a career path. No one knew that years later, Borghi himself would take the Lions awards in Cannes almost every year.
Borghi has a solid education background supporting his career. He attended Pontifical Catholic University of Campinas (PUC), Sao Paulo. He studied and graduated with a degree in Advertising.
Jose Borghi’s Career
The trip to Castro Neves shaped Borghi’s career. He was destined to pursue advertising and excel at it. After graduating, he was employed at Standard Ogilvy, a pioneer for the Brazilian marketing and advertising industry. He was to work with some of the top advertising companies in the country including Talent, Leo Burnett, DM9 and FCB, before leaving to start a company of his own.