Lori Senecal is the Most Qualified Candidate for Expanding CP+B
Lori Senecal may be a self-described introvert, but she knows how to lead. She has obviously overcome her shyness to some degree. She had to in order to rise to the position of global CEO for CP+B. This a marketing agency that has quietly become a leader in the marketing industry.
Long before Lori Senecal showed up Crispin and Bogusky where getting the marketing campaigns with the heavy hitters. CP+B is responsible for some of the well-known Burger King Whopper commercials. This is also the same company that is known for Microsoft commercials featuring comedian Jerry Seinfeld. It is interesting to see how these types of commercials have shaped this company in the past. It may be more interesting, however, to see how Lori Senecal plans to shape CP+B in the future.
Lori was appointed during a time when this marketing agency was working on another big contract. This time it wasn’t a fast food franchise or a technology giant. This huge contract was for Infiniti, the luxury car design company. It was hard work to get this company to commit, but the victory was won. The success of this company marked a point where changes would need to occur. For the first time in the history of CP+B, a global CEO would be needed to help this marketing agency expand to new levels. Lori Senecal was the right person for the job.
According to the NY Times, t he thing that made Lori a perfect fit was her previous work experience. The contract with Infiniti on this global scale marked an instant need for more growth. This was obvious right away, and Lori Senecal was the leader that was known for helping companies grow. She has been in positions where she has quadrupled the size of the staff. This the type of leadership that would be needed to oversee global operations for a company that is growing the way that CP+B is growing.
Lori Senecal is someone that knows marketing because she has been doing this for so long. She knows about all the problems that could occur. She also knows about the challenges that a company will face when there is a point of transition such as this. It is good for CP+B to have a leader in place that knows how to maneuver and endure the growing pains that come with success. Senecal is a professional that is able to grow CP+B. More info available on Lori’s Twitter page.