EOS – Not Your Granma’s Lip Balm
EOS is a breath of fresh air for the lip balm market. The days of boring and plain lip balms are over. Seven years ago, the pastel-colored orbs of EOS were born and because of that, you can now enjoy brand-new and exciting lip balm flavors that are just for women.
These fascinating orbs even got the attention of beauty editors at Cosmo and Allure and celebrities have even been spotted using the trendy orbs to moisturize their lips. EOS, which stands for Evolution of Smooth has become the second-best selling lip balm after Burt’s Bees, and has even wedged out Chapstick and Blistex, which was no easy feat.
According to King Research, EOS has substantially driven growth in the oral care category and is selling over 1 million units every week. Sanjiv Mehra, EOS cofounder and managing partner spent his career in companies like PepsiCola and Unilever, partnered with Jonathan Tellar and Craig Dubitsky (who left EOS before it launched) to work together to make EOS lip balm a household name.
It wasn’t easy to get EOS lip balm into stores but the carefully designed product which is geared for female consumers-specifically the Millennials aged 25 to 35, hit it big with a female buyer at Walgreens who loved the product. This helped them to get a foot in the door and the rest is history. You can now find EOS at Walmart, Walgreens, and Target, http://www.ulta.com/brand/eos. EOS even has a huge social following, with nearly 7 million followers on Facebook, and 1.8 million followers on Instagram. Just one photo of a new EOS flavor can pull in over 40,000 likes.
EOS is even planning to venture into other product lines and already creates shaving creams and hand lotions. The company is always innovating and creating new and exciting products for consumers to enjoy.
Visit the website: evolutionofsmooth.com