Lori Senecal Reveals In Rare Interview How She Became So Successful
Lori Senecal is the Global CEO of Crispin Porter + Bogusky. She is well known for her innovative techniques in marketing and her new ideas about business. According to Fast Company, she is among the top creative people in business. Indeed, because of her leadership, Crispin Porter + Bogusky received the designation as one of the top Creativity Innovators in the World by Advertising Age.
In a recent interview with Forbes Magazine, she revealed some of her secrets to success. When asked about how she starts every day, she said that she starts with a workout so that she can get her blood flowing, which helps her come up with ideas. Her day often consists of internal meetings with people who help her with the coordination of the ten offices she is in charge of. She always outlines her priorities for each day, and always keeps an open line of communication open with her staff. She says that the more communication there is, the more productive she can be.
She says that she brings ideas to life through radical collaboration. She says that she always believes the best ideas should get promoted, no matter who came up with them. That is another reason why communication is so important.
Lori says that she is particularly excited that brands are now focusing on actions instead of just messaging. Brands are now showing people what they are, instead of just saying what they are. She says she is more productive because she actually takes her ideas and makes sure they go through.
Lori Senecal is the Global CEO of Crispin Porter + Bogusky, and she is in charge of coordinating their ten offices and growing and expanding the business around the world. She studied at McGill University. There, she got her Bachelor of Commerce in Marketing and Finance. She also worked with McCann Erickson. She served as the head of their New York office. She co-founded their TAG Ideation group. She was the Chief Innovation Officer at McCann Worldgroup. Later, she became the Global CEO at Kirshenbaum Bond Senecal and Partners, which she grew from 250 employees to over 900 employees. Follow Lori Senecal on Twitter.