Don Ressler and Adam Goldenberg Steer Techstyle to Greater Heights
Techstyle Fashion Group, currently one of the leading enterprises in the fashion industry, was co-founded by two good friends Don Ressler and Adam Goldenberg. The duo reportedly had a green background about fashion. They have continuously been driven by the desire to succeed accompanied by their unique understanding of consumer needs.
Adam entered the business world at a tender age of 15 establishing his first company: Gamers Alliance. The firm, later acquired by Intermix Media in 1999, dealt with advertising network designed for gaming websites. The acquisition saw Adam drop out of school to take the role of vice president in charge of strategic planning at Intermix. Goldenberg’s hard work and commitment saw him rise to become Intermix’s COO at only 20 years old.
Interestingly, his friend Ressler followed almost a similar path. Intermix reportedly acquired his website, FitnessHeaven.com, in 2011. In one if his interview sessions, Don Ressler reportedly pointed out that it’s while running his website that he began developing interest into the fashion business.
Don Ressler and Adam Goldenberg become friends
The duo became friends while working for Intermix, a relationship they have continued to build over the years. Their friendship saw them establish Intelligent Beauty, an e-commerce venture in 2006. Since then, Adam and Don continued to build several successful business ventures together.
It is during this time that they established the great potential presented by online shopping for the fashion business. The two indentified clothing designs that were in high demand and thought of how to ease availability to potential consumers. As a result, Techstyle was created.
Initially known as JustFab, Techstyle has been heckled for its unique ability to blend in technology and style/fashion. Its success has been attributed to a significant number of factors including the founders’ commitment to corporate social responsibility. Techstyle is customer driven organization with focus on improving people’s lives. The company’s operations do not only focus on profit generation but overall success. The organization has continued to support various community activities in the region.
Future of Techstyle
Under the leadership of Don Ressler and Adam Goldenberg, the company has been projected to experience further growth and expansion. The technology sub-sector continues to see new innovations as far as e-commerce in concerned. The demand for fashion products and services is equally on the rise. These aspects, together with its innovative and motivated leadership, guarantees Techstyle company a brighter business future. The duo has reportedly affirmed their commitment to making their company a leading global provider of women accessories and clothing.