Desiree Perez and Her Role in Roc Nation
Roc Nation is a company formed by Jay-Z under the Live Nation umbrella. The deal was made back in 2008 and has an impressive catalog of artists on its roster, such as Rihanna, Fat Joe, Shakira, as well as Jay-Z himself to name a few. This multi-million deal will come to a close next year. Whether or not the two companies will continue together when the deal expires is still to be determined.
When the ten-year deal comes to a head next year, there will be a few options; one of them being that Roc Nation could buy itself out of its contract with Live Nation continue independently. Opposite of that, Live Nation could buy out Roc Nation and continue on business as usual. The third scenario is that Roc Nation could choose to strike up a deal with another major label. Jay-z and Roc Nation’s executive producer, Desiree Perez are rumored to be in discussions over what direction to take the company going forward.
Desiree Perez is considered to be the glue that holds Roc Nation together and much of their success can be credited to her and her superb skills at negotiating deals with other artists. She is very hands-on behind the scenes and will be a crucial player in Roc Nation’s role for the future. Not only has Desiree Perez made her mark on Roc Nation, but also Jay-Z’s career as well as they have been closely associated over the past 20 years.