Fabletics; Staying Ahead Of The Pack
When someone thinks about Fabletics, a lot comes into the mind that includes customized fashion solutions. Just like the name suggests, Fabletics is not your average fashion brand. The label brings the fashion arena into the digital world. Fabletics is a leading fashion brand that provides tailored fashion solutions to women, in the active-wear niche of the apparel industry. Its line of athleisure garments is characterized by quality designs that can only be found at Fabletics.
Fabletics’ delivery channel is its web platform which has attracted millions of followers since it was established in 2013. The active use of technology has facilitated reach of Fabletics in many households across the United States. Many women are drawn to the products of the company because they are affordable even for their excellent quality. The kind of fabric they are made from allows them to stretch during stressful activities in the gym or at the workplace.
Kate Hudson’s input at Fabletics has contributed to the growth of the firm. When Adam Goldenberg and Don Ressler came up with the idea of Fabletics, they looked for a partner whose association with the company could create a lasting brand impression with the consumers. That person was none other than seasoned actress Kate Hudson. Kate’s booming career in Hollywood has endeared her to many making it easier for her to attract customers to Fabletics. Her keen eye for detail and commitment to quality has enabled her to come up with satisfactory marketing and management strategies at Fabletics.
Fabletics’ strategy as an all-inclusive brand has promoted its growth made it attract a broad consumer base. At Fabletics, gone are the days when customers could worry about getting what could fit them well more so when they were either slender or plus-size.
We all hate how intrusive marketing persons get whenever they are trying to make you purchase something. Fabletics knows this fact very well, and they have adopted a unique approach to sales and marketing. If you want to try one of Fabletics’ products, you get into any of the physical stores and are assigned a personal shopper. The personal shopper takes your measurements and helps you fit into some of the outfits that are available on the shelves. Once enough information on your preferences and size is received, you are now able to get recommendations on the best apparels you can buy every month.
At the moment, Fabletics offers two levels of subscription on its digital platform. You can opt to be a regular or VIP member. Each of these categories comes with unique packages that one can purchase. All these strategies that have been employed by Fabletics aim at giving customers the best shopping experience and also ensure that they get value for their money.