The Real Real Consignment Shops
The Real Real Consignment shop, once online only, is now open in a brick and mortar store located in Soho New York. Now, women are loading their arms and shopping carts with items and living with a bounty of goods. One of the founders of The Real Real is Marcy Cormack. She wanted to bring luxury designer goods to anyone who wanted the look. Rather than shopping at thrift stores for designer deal, men and women who shop at The Real Real Consignment shop get to buy well cared for items that are never mishandled. Now, anyone can own a Dolce & Gabbana, Versace, Stella McCartney, Louis Vuitton or a Chanel item.
If you normally buy luxury designer items, you can now sell your slightly worn clothing, jewelry, handbags, shoes, furniture and home decorating items at The Real Real on consignment. For those of you not familiar with the concept of consignment, it is the process of selling something through a store which takes a percentage of the sale price and gives you, the actual seller, your portion. The financial details are decided by both parties prior to the store accepting the item.
At The Real Real there is also an authentication process that has to take place. All the items are designer pieces, so an authenticator must exam the pieces and guarantee they are indeed genuinely manufactured by the designer and not counterfeit goods.
The beauty of shopping at The Real Real is a consumer can buy a designer item for a portion of what it would normally cost, thereby making it affordable for the average person. Another thing that makes The Real Real a different place to shop is the atmosphere. It’s luxury personified. You’re surrounded by sumptuous goods and the store screams extravagance. In one area of the store you find a sit down café and in another a flower shop. When you’re not sure about a purchase, the authentication specialist or the gemologist is there to answer any questions you might have. That’s service like you would expect from any of the designer shops on Fifth or Madison Avenue. Now, you can own a designer item for as little as 90% off the original price.
The Real Real is available online for those who do not have a brick & mortar store built near you. New York is the flagship store, but more stores are planned following the same test held in Soho in 2016, the pop-up store. The Real Real Consignment pop-ups are scheduled for different areas around the country. Get your friends together and buy, buy, buy. Next year, The Real Real’s brick & mortar store may be in your city.