In the few years that Waiakaea Hawaiian Volcanic Water has been on the shelves of grocery stores across the United States, the company has seen an astonishing 5,000 percent growth. The company, now about to turn five years old, has managed to revolutionize the way we view bottled water and encourage ethical and environmentally-friendly practices for all future bottled beverage products.
Waiakea water is the water derived from the Waiakea springs in Hawaii. Ryan Emmons, founder and CEO of the bottled water brand, first discovered this spring while vacationing with his family. What he found was a water source that was perfectly sustainable thanks to the high levels of rainfall in the area. He also discovered that the water boasted superior nutritional content.
According to Organic Authority, Waiakaea Water undergoes a unique filtration process as it runs along volcanic rock. Along the way, it picks up high levels of silica, a mineral that has been linked to numerous health benefits. Silica has also been shown to reduce the risk of Alzheimer’s later in life.
The water boasts a pH level much higher than standard spring water, making it incredible alkaline. It features uniquely high levels of essential electrolytes. Not only does this boost the health value of the water but it also gives the water its refreshing and sweet taste.
When Emmons decided to bottle the water, he was committed from day one to engage in ethical and environmentally-friendly practices. The manufacturing of the bottles is completely carbon neutral and uses completely recyclable materials. Most water bottle companies have received a lot of criticism for the impact that their bottles have on the environment.
Emmons also teamed up with Pump Aid, a charitable foundation that strives to bring clean, fresh water to underprivileged parts of the world. Specialty Foods has it that for every 1 liter of Waiakaea Water purchased, Pump Aid donates 650 liters of clean water to a community in need.
It’s these practices that have given the brand a boost in sales. Consumers are more conscious of ethical and environmental practices than ever. They are happy to support a company that makes these things its priority.
The company is currently valued at $10 million with its water easily found in grocery stores throughout the United States. The company is now looking to begin selling its product overseas. Thanks to high demand, Emmons is planning to open a new manufacturing facility in Hawaii in the next year.